The Indian Ethnic Co.’s Ahmedabad Chapter Begins Today

There’s something about Ahmedabad - a city that truly understands textiles, craftsmanship, and the beauty of Indian fashion. And that’s exactly why opening our very first store here feels so special to us.

Today,The Indian Ethnic Co. arrives at Sindhubhavan Road, bringing our world of handcrafted pure cotton ethnic wear closer to you. From soft MulMul dresses and hand block printed kurtas to timeless sarees and effortless everyday staples - every piece is thoughtfully made to feel breathable, beautiful, and easy to live in.

For years, many of you from Ahmedabad have loved us online, supported our journey, and waited for this moment. Now, we finally get to welcome you in person - and we honestly couldn’t be more excited.

Step Into A World Of Handcrafted Indian Fashion

At The Indian Ethnic Co., every collection begins with India’s rich textile traditions and the hands of skilled artisans across the country. You’ll discover timeless crafts like Ajrakh, Kalamkari, Dabu, Sanganeri, Batik, and Bandhani and many more reimagined for the modern Indian wardrobe using 100% pure cotton, natural dyes, and traditional techniques. Because we believe true luxury lies in comfort, craftsmanship, and pieces you’ll cherish for years.

What You’ll Find In Store 

• Pure cotton kurtas
• Hand block printed dresses
• Airy MulMul silhouettes
• Signature co-ord sets
• Handcrafted sarees
• Artisan dupattas
• Elevated everyday wear

Available in sizes XS to 6XL.

Whether you’re looking for everyday ethnic wear, handcrafted cotton kurtas, or timeless Indian pieces that feel effortlessly you - we’d love for you to experience our collections up close.

Visit Us In Ahmedabad 

The Indian Ethnic Co.
Shop No. 02, Ground Floor, Shilp Epitome
Rajpath Club Road, Sindhu Bhavan Road
Opp. Nyara Petrol Pump, Bodakdev, Ahmedabad – 380059

📞 9653158267
📧 ahmedabad@theindianethnicco.in
🌐 theindianethnicco.com

Ahmedabad, this launch already feels so personal to us because of the love you’ve shown us long before we even arrived here. 🤍

For years, many of you have been a part of The Indian Ethnic Co. journey online, choosing our handcrafted pieces, sharing your stories with us, and making our creations a part of your everyday lives. Today, we finally get to welcome you in person, and that truly means the world to us.

We’ve dreamt of creating a space in Ahmedabad where you could slow down, explore beautiful Indian craftsmanship up close, feel the softness of pure cottons, and experience the warmth behind every piece we create.

And, that moment is finally here.

Ahmedabad, we cannot wait to open our doors today and welcome you into our world. 

29th May. See you today .