News

The Indian Ethnic Co.’s Ahmedabad Chapter Begins Today

There’s something about Ahmedabad - a city that truly understands textiles, craftsmanship, and the beauty of Indian fashion. And that’s exactly why opening our very first store here feels so specia...

Ahmedabad, Get Ready - TIECo. Mela is Back with New Collections & Exclusive Discounts

The wait is over, Ahmedabad! The Indian Ethnic Co. is returning to your city with bigger collections, brand-new designs, and exclusive exhibition discounts that you simply won't find anywhere onlin...

Gujarat, Get Ready to Fall in Love Again! TIECo. Mela is Back with Something Spectacular

Remember the magic? We're bringing it back but only BIGGER, BETTER and with surprises you won't want to miss! Vadodara and Surat, the love you showered on us last time left us speechless. Your enth...

TIECo. Mela South India Tour 2026 – Coimbatore & Kochi

After the overwhelming love and support from fashion lovers across India, The Indian Ethnic Co. is thrilled to announce TIECo. Mela's arrival in two stunning South Indian cities – Coimbatore and Ko...

Hyderabad, Mark Your Calendars! TIECo. Mela is Coming This December

Hyderabad, the wait is finally over! The Indian Ethnic Co. is bringing its signature exhibition experience to your city this December 2025, and we couldn't be more excited! If you've been following...

The Best Black Friday Deals for Ethnic Wear this Season

Black Friday may have started as a global shopping phenomenon, but today fashion lovers across India eagerly wait for it, especially those looking to shop premium ethnic wear at irresistible prices...

Top Ethnic Wear Picks to Grab During The Grand Ethnic Sale

If you’ve been eyeing timeless block-printed kurtas, elegant Chanderi sets or statement dupattas, your moment has arrived.The Grand Ethnic Sale at The Indian Ethnic Co. is live and it brings once-i...

Ahmedabad, We’re Back! The TIECo. Mela Returns This October

Ahmedabad, get ready to celebrate artisanal fashion like never before! After the overwhelming love we received in Surat and Vadodara, The Indian Ethnic Co. is thrilled to bring the much-awaited TIE...

TIECo. Mela East India Tour 2025 – Kolkata & Bhubaneswar

After traveling across Punjab, Gujarat, and North India, The Indian Ethnic Co. is finally bringing TIECo. Mela to the heart of East India – Kolkata and Bhubaneswar! This is your chance to explore o...

TIECo. Mela North India Tour 2025 – Lucknow, Delhi & Gurgaon

After the love we’ve received across India, The Indian Ethnic Co. is excited to bring TIECo. Mela to three vibrant cities in North India – Lucknow, Delhi, and Gurgaon. Mark your calendars, because ...